Netflix announces it will not be on Apple video subscription

Netflix CEO Reed Hastings confirmed that it won't be playing a role in Apple's upcoming video streaming service, reports said Monday. "We want to have people watch our shows on our services". "We have chosen not to integrate with their service”, he said". The idea is to combine original content with programming from partners, including HBO and Starz. And all of this can be done within the Apple TV app. These are wonderful, large, well-funded companies with very significant efforts. Netflix is not a part of Apple's existing TV app, plus recently, subscribing to Netflix billing with your iTunes account was axed back in December.

But, he added, "we will make this a better industry if we have great competitors". Netflix, alongside Star India-owned Hotstar and other local competitors, has found self-regulation as the way to avoid government censorship and at the same time retain their image of being an online platform that gives users the liberty to watch content as per their own preferences.

Hastings called Netflix more of a content company, owing to $10 bn spend on content sourcing, as opposed to a technology company as that spend was around $1.2 bn.


Besides deeper roots, part of what Netflix sees as the strength in Netflix's arsenal is the company's global growth, with programming indigenous to major non-English-speaking markets and demographics as well as Fortress North America.

Hastings' confirmation follows experts' prediction that Netflix may not be included in Apple's TV service.


Popular
  • US  trade deficit for goods reached record $891B in 2018

    US trade deficit for goods reached record $891B in 2018

    Cheniere declined to comment on the potential for a new LNG supply deal with China , a spokesman said. But it's too early to say what effect - if any - those agreements will have on the deficit.
    Kyrie Irving 'detached' from Celtics

    Kyrie Irving 'detached' from Celtics

    The other question is, does this mean Irving will sign with the Knicks? Kyrie Irving has been at odds with a lot of things lately. Kyrie Irving told reporters , "I don't owe anybody s--", when asked about his free agency on February 1.
    Leclerc goes fastest yet in F1 testing READ MORE

    Leclerc goes fastest yet in F1 testing READ MORE

    Hamilton's team mate Valtteri Bottas reiterated the view he expressed last week that Ferrari were ahead and Mercedes still had work to do.
  • Mike Trout, Angels finalizing monster $430 million extension

    Mike Trout, Angels finalizing monster $430 million extension

    He's a once-in-a-generation player and already has one of the best resumes in history when it comes to his first seven years. Trout would have become a free agent following the 2020 season, and his new contract keeps him with the Angels through 2030.
    Thousands of students to protest against climate change today

    Thousands of students to protest against climate change today

    Greta Thunberg, Davos: 'Adults keep saying: 'We owe it to the young people to give them hope.' But I don't want your hope. They will skip school and demonstrate in an attempt to get their governments to do more to tackle climate change.
    Spring forward, but it could be for the last time

    Spring forward, but it could be for the last time

    Where is Daylight Saving Time not observed in the USA ? Daylight Savings Time , while often used, is a misspelling. But back in 1916, Germany first implemented Daylight Saving Time during World War I when coal was in short supply.
  • Texans offered Mathieu long-term deal worth over $9.5M per year

    Jackson, a fan favorite and highly respected inside the Texans' locker room, reportedly received a three-year, $33 million deal. The NFL Network's Ian Rappoport is also reporting about the impeding free agent deal, saying Mathieu was their top target.
    SpaceX's Dragon Crew Successfully Splashes Down

    SpaceX's Dragon Crew Successfully Splashes Down

    The SpaceX capsule passed a crucial test on March 3, when the commercial spacecraft docked at the International Space Station . The Crew Dragon never loses its built-in escape rockets, which eliminates that danger and simplifies the system overall.
    Robert Pires names top candidate to replace Maurizio Sarri at Chelsea FC

    Robert Pires names top candidate to replace Maurizio Sarri at Chelsea FC

    Chelsea's players are "not very hard to manage" according to Maurizio Sarri , who praised the way his side have returned to form. For all the talk about "player power" and Sarri confronting it: there was very little of that in action this week.
  • Liverpool survive Fulham scare to go top of Premier League

    Liverpool survive Fulham scare to go top of Premier League

    On the other hand, David Maddock insisted that Liverpool's title chase this season has been due to their stand-out defender. Mane is proving to Liverpool's most important attacker in the run-in.
    Raonic Beats Kecmanovic To Reach Indian Wells Semi-final

    Raonic Beats Kecmanovic To Reach Indian Wells Semi-final

    Canadian youngster, Bianca Andreescu has made it into the final of the 2019 WTA Indian Wells Open in California . Kerber's superb defense kept her in the match long enough to gain the confidence to begin dictating points.
    SpaceX launches Crew Dragon's first test flight

    SpaceX launches Crew Dragon's first test flight

    Its Falcon 9 rockets have resupplied the space station 15 times in seven years, though one of them blew up in 2015. On Sunday morning, Crew Dragon will rendezvous with the International Space Station and execute a docking maneuver.

CONNECT