Netflix raises prices for U.S. subscribers

Netflix users may be seeing a price hike but it's still quite competitive with other streaming services. Consumers on the basic plan, which offers SD streaming on just one device, now costs $9 per month rather than $8. The premium three-screen 4K/HDR plan will be $16, up from $14.

Netflix will start charging the increased rates immediately for new subscribers.

The price hike will extend to about 40 countries in Latin America (including Uruguay, Barbados and Belize) where it bills in USA dollars - but for now, it will not take place in Mexico and Brazil, the region's biggest markets.

The rise - between 13% and 18% depending on the plan - marks the firm's second increase in less than two years and is the most significant since it launched streaming video in 2007.

Netflix shares rose 6 percent to $352.64 in morning trading, adding to their 30 percent rise so far this year.

The prices reflect the biggest single price hike since Netflix's (nflx) streaming service launched. An extra dollar or two a month from the company's 58 million US subscribers wouldn't hurt.


Does "improving the overall Netflix experience" mean promoting new series/seasons on the home page when I log in?

'Price increases are specific to each country and the United States increase does not influence or indicate a price change in the UK, ' the company told Metro.co.uk.

In recent years, Netflix has spent billions each year to produce original content and acquire the rights for existing content.

Investors reacted enthusiastically to Tuesday's news, signaling their belief that the price increase won't significantly slow Netflix's subscriber growth.

While Netflix has to contend with other streaming services like Amazon and Hulu (with others from Disney, AT&T's WarnerMedia, and Apple on the horizon), the service continues to churn out original TV series and movies.


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