Netflix warns people to not do the 'Bird Box' challenge

The Netflix US Twitter account issued a caution on Wednesday, saying, "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE".

Several people took to social media to partake in the "Bird Box" challenge, which requires people to doing everyday tasks blindfolded like Bullock's character in the movie.

Released last month, Bird Box follows Mallory (Sandra Bullock) and a handful of survivors after the human race is decimated by otherworldly creatures that inspire anyone who sees them to suicide.

Bird Box is the latest film to spawn a meme-related challenge - and the Bird Box Challenge is, apparently, the latest social media craze to spawn injuries.

Most of the videos end up with people crashing or falling.


The challenge took off as soon as the movie's popularity reached fever pitch after its December 21 release.

Facepalm: Despite its relatively lackluster reviews, the Netflix original movie Bird Box shattered records with more than 45 million viewers in its first week.

In Bird Box, the Marjorie character has no choice but to be rough with her kids, especially considering it's a matter of life or death for her and her children.

Rather than referential memes, like other viral Bird Box content, these videos are closer to the widespread costumes inspired by, say Stranger Things' Joyce Byers.

"I was kind of shocked after looking for my Bird Box review on Friday to see the zone so flooded with memes nearly as if they had been pre-made, waiting in a folder on an intern's computer... ready to launch at 2:00AM ET", she tweeted.


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