Canelo Alvarez signs record-breaking $365 million deal with DAZN
01:30, Oct 18, 2018
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"I've always liked a challenge, and this is yet another challenger in my career", Alvarez said.
"I have got a big size advantage on him, height and reach, but I can't look at that too much - he is an elite fighter, pound for pound (one of the best), the face of boxing, experienced".
"At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans".
Overall, super, super stuff for boxing.
Alvarez said he has confidence DAZN will succeed.
"We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya", John Skipper, executive chairman of Perform Group, DAZN's parent company, told ESPN of this new deal with Canelo. "By bringing Canelo's fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers - a truly transformational moment for our business and the entire industry". He owns a 50-1-2 record - his only loss coming against undefeated Floyd Mayweather Jr.in September 2013 - and just defeated Gennady Golovkin last month in a battle featuring two of boxing's biggest superstars. His career includes victories over Miguel Cotto, Amir Khan, Erislandy Lara, Austin Trout and Shane Mosley.
Canelo was most recently aligned with United States broadcaster HBO but the network announced it would move away from live boxing coverage at the end of 2018.
Lionel Messi, who earned $111 million a year ago, is likely to be his main competition for the highest-earning athlete title, but reports indicate that Alvarez could have earned upwards of $120 million for 2018 by the time of his debut fight with DAZN.
"Canelo is the highest-paid athlete in the world". Additionally, Golden Boy Media and Entertainment will produce volumes of shoulder programs for the DAZN platform, including live studio shows such as "Between the Ropes" and its award winning "Mano a Mano".
The organization's boxers previously fought on HBO, which recently announced it would end boxing programming.
Making DAZN's commitment, belief and investment in the sport of boxing even bigger then Eddie's initial one billion dollar deal.
Whilst Alvarez will still fight under the Golden Boy banner, his connection to DAZN could allow for fights with English fighters signed with Hearn.
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