Nike features Kaepernick in ‘Just do it’ 30th anniversary campaign

Now, though, he is the face of a new Nike campaign that was unveiled on Monday.

But the new ad honoring Kaepernick is the first Nike has rolled out of the player since 2016, which is the a year ago the former quarterback played in the league. Simple and to the point, the spot features a close up of Kaepernick overlaid with text reading "Believe in something".

San Francisco 49ers quarterback Colin Kaepernick pumps his fist as he acknowledges the cheers at Los Angeles Memorial Coliseum in Los Angeles, California, U.S. on December 24, 2016.

In October 2017, Kaepernick filed a grievance against the NFL, claiming that team owners had colluded to collectively refuse signing the free-agent because of his decision to publicly protest during the National Anthem at games.

The NFL season will start Thursday, and Kaepernick remains unsigned.

Many other players followed suit but the protest has divided the country.

Nike revealed, through ESPN's Darren Rovell, that it is making Colin Kaepernick the face of its "Just Do It" 30th anniversary ad campaign. That debate led the National Football League to implement new rules that would punish similar protests, a move seemingly made to appease President Trump, but they were eventually rolled back.

Kaepernick's decision set off a wave of other protests in and around the National Football League, and the teams' owners have since been attempting to find a way to get players to stop protesting, negotiating with players along the way.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team - putting players at risk of fines or suspensions.

Kaepernick on Monday tweeted a black-and-white photo of himself featuring the Nike logo and "just do it" slogan as well as a quote: "Believe in something".

"Nike has always been and will continue to be my family's favorite shoe", wrote Twitter user @TheDionneMama.