Amazon buys rights to 20 Premier League games a season
05:06, Jun 8, 2018
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Amazon will show two full rounds of matches per season, comprising 20 games, for three years starting in 2019, the Premier League said in a statement Thursday.
The online retailer has enjoyed huge success since launching its streaming service Amazon Prime Video and will be hoping to edge their way into the market alongside Sky and BT.
The other package of 20 matches was successful bought by BT Sport for £90 million, which takes its amount of matches to 52 per season from 2019.
The internet streaming service will show 20 games a season from 2019/20 to 2021/22: every game from the first round of midweek fixtures in December and all 10 fixtures on Boxing Day.
The new deals mark the first time a full round of matches will be shown live in the UK.
The Premier League joins Amazon's growing selection of live sports, which already includes US Open Tennis, ATP World Tour Tennis events and NFL games.
The matches will be streamed via Prime Video UK at no extra expense to Prime subscribers, which otherwise costs £7.99 a month or £79 per year.
Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio and broadcasts the US Open tennis, ATP World Tour Tennis events - where they outbid Sky by offering £50 million - and National Football League games.
The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.
The Premier League joins US Open Tennis, ATP World Tour Tennis events and NFL games, all now available to watch live on Prime Video in the United Kingdom, and at no extra cost to Prime membership.
These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.
However, analysts said they probably did not sell in February because they did not achieve the reserve price set by the Premier League.
Amazon.com and the Premier League did not disclose the price achieved for the final package.
"We look forward to continuing as a partner of the Premier League and showcasing the most exciting league in the world".
Adding Premier League rights is sure to boost the appeal of Amazon Prime in the U.K. Amazon will be looking to convert Premier League fans into big spending holiday shoppers during the tech giant's busiest period of the year.
"This new agreement will continue that trend with a subtle change that further incentivises on-pitch achievement and maintains the Premier League's position as the most equitable in Europe in terms of sharing central revenues".
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