Elon Musk Challenges Warren Buffet's Candy Empire With Cryptocandy

Then Musk announced on Twitter, "I'm starting a candy company and it's going to be fantastic".

According to the Electrek blog, Musk sent an email to Tesla employees telling them to notify the company's human resources department in order to justify "the excellence, necessity and trustworthiness" of "every non-Tesla person who has badge access to our buildings or network access to our systems". Musk said he would create a candy company just compete with Warren Buffett's See's Candy.

The business "announcement" was inspired by a disagreement between the two billionaires over a claim that Musk made in a Tesla earnings call, that economic "moats" (a term coined by Buffett, which basically indicates a competitive advantage that one business has over others) are less important than the speed of innovation.

Musk, who'd been kind of quiet on Twitter, revealed he plans to get into the candy game ... so any references he makes to Mars will likely need further clarification. During a recent Berkshire Hathaway shareholder meeting, he responded to Musk's comments about moats, claiming that "there are some pretty good moats around".


Musk was on a roll of sorts and continued making multiple posts on the topic, to fish for ideas as well as to troll fellow billionaire Warren Buffet. And Elon may turn things upside down in some areas.

You may remember, for example, the time he announced he was selling Boring Company-branded flamethrowers in a tweet. It's hard to determine what his actual plans are, as Musk has proven to be quite unpredictable in the past. At one point Musk shot down the idea of moats - a way for companies to protect themselves from same-sector competition.

However, while all that has been largely technology related, now Musk has taken interest in the food industry.

Although the Tesla CEO insisted he was "super super serious", the tone of his Twitter thread - in which he also noted that "the plot of Willy Wonka is really messed up" - suggested otherwise.


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