Facebook is Finally Gonna Redesign Messenger

Over the past two years, we've been humbled by the tremendous growth on the Messenger Platform, with businesses large and small using Messenger to build incredible messaging experiences and drive business outcomes at scale.

On the first day of its F8 2018 annual developer conference in San Jose, California, Facebook announced a number of initiatives created to expand the use of augmented reality (AR) across its family of apps, including support for third-party AR filters in Messenger, Instagram and more.

The filter platform will operate a little differently on Instagram where people will be exposed to user-designed filters based on the accounts that they follow. Users can use augmented reality lenses and effects while sharing photos, videos and stories. That's why today we're also thrilled to announce that buyers and sellers in Marketplace will be able to communicate across languages with M suggestions for translations. Once a business interacts with a person on Messenger, the business can prompt the user to open the Facebook camera, which will be pre-populated with brand-specific filters and AR effects.

All of these are pretty simple and depend on novelty as much as anything to be interesting, but Facebook messaging VP David Marcus told me Messenger's new features address what marketers need right now. ASUS will use it to give customers a closer look at phone features and functionalities.


Facebook also announced it's giving brands the ability to incorporate AR into Messenger, leveraging the Camera Effects Platform.

Anyway, the AR effects feature, the latest addition to Facebook's AR studio, is only in a closed beta test for now with four companies: ASUS, Kia Motors Corp., Nike Inc. and Sephora (pictured). At launch, Messenger will offer translations from English to Spanish, and vice-versa, in conversations taking place in the United States. Now when people connected through Marketplace receive a message in a language that is different from their default language in Messenger, M will ask them if they want to translate the message.

Communication on Messenger is increasingly visual, Facebook continues to point out.


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