Apple co-founder Steve Wozniak is the latest to #DeleteFacebook

Steve Wozniak, the cofounder of Apple, told USA Today he's quitting Facebook.

In the email, Wozniak said he would pay to keep Facebook from exploiting his personal information. Tim Cook had commented earlier that he wouldn't find himself and Apple in the same situation as Zuckerberg and Facebook as Apple respects its customers' privacy. "Facebook makes a lot of advertising money off this", Wozniak said.

But now, many users are demanding that Facebook stop doing the thing that earns the company billions of dollars each year.

Apple co-founder Steve Wozniak is the latest among a clutch of celebrities that have shunned Facebook in recent times over privacy issues.

Wozniak's statements marks the latest in the present back-and-forth between tech figures and Facebook as the company faces intense scrutiny on top of public outcry over the Cambridge Analytica scandal. Although multiple and even verified accounts remain on Facebook in his name, Wozniak posted on his personal account that he is "in the process" of leaving the network, subsequently explaining his decision to USA Today.

Facebook found itself in deep trouble since the Cambridge Analytica scandal broke out revealing how the privacy of 87 million users might have been compromised. "I did not feel that this is what people want done to them", he said. According to Wozniak, such firms use the widescale data collection operations to ace ad targeting.

Many critics argue that Facebook should do more to protect user data. The CEO, who is scheduled to present his case before the congressional committees in Washington, said that Facebook is among the companies that works hard to charge less and provide a free service to everyone. The dissenters include Tesla Inc chief executive Elon Musk and WhatsApp co-founder Brian Acton, as well as red-carpet regulars Will Ferrell, Cher, Rosie O'Donnell, Jim Carrey and the band Massive Attack. The firm traded information that had been gathered by scientists operating at Cambridge University with the Psychometrics Lab, same as how Cambridge Analytica employed data it got for political marketing from other professors at the school.