VW Targets the American Heartland with Atlas Tanoak Pickup Concept

Volkswagen is considering a jump into the midsize pickup segment with a US -made truck that could be built in Tennessee, sources familiar with the matter told Automotive News.

It's also 2030mm wide and 1844mm high, making it 45mm taller than the Atlas (mostly through a lift in its ground clearance).

Like the Atlas, it is built on the company's flexible MQB platform. That, the automaker suggests, could mean a 0-60 miles per hour time of 5.4 seconds and a 130 miles per hour top speed. The Ford F-150, in particular, was not only the best-selling truck in the American market, but the top-selling vehicle, period, with volume coming to almost double that of the leading SUV, the Toyota RAV-4.

VW says that the Atlas Tanoak Pickup concept was named after a tree species that's native to the Pacific Coast in the United States and can grow up to 135 feet high, which is a nice way of pointing out the flexibility of the MQB architecture, as the concept is now the biggest vehicle using these underpinnings. This pickup truck Concept is created to be production-ready and is effectively a study to determine if VW will enter the coveted US truck market. The Atlas Cross Sport, though, sits 7.5 inches shorter than its seven-seat kin, though the wheelbase is the same. The vehicle could rival with pickups like the Honda Ridgeline, executives stated.

Interior. Inside the Atlas Sport Cross concept, the horizontal design remains dominant, emphasized by the instrument panel and infotainment screens.

Named after a tree native to the Pacific Coast in the US the concept measures in at 5,438mm long - that's over 400mm longer than the seven-seat Atlas.

Vw atlas cross sport

A unique feature of the concept is a rail that is mounted on the pickup bed.

Up front, the new five-seat SUV sports a bold grille featuring full width LED light bands and illuminated badge that act as daytime running lamps to help accentuate its width. Behind it is a 4MOTION Active Control for the all-wheel drive system, with On-Road, Sport, and Snow profiles.

The rear door handles of the dual cab are integrated into the C-pillars, in essence hiding the rear doors of the five-seat pickup concept.

The front fascia of the Atlas Tanoak Concept is highlighted by LED headlights and strips that extend to the side of the truck.

The Atlas Cross Sport's dashboard is dominated by three big displays: the 12.3-inch Volkswagen Digital Cockpit, 10.1-inch central touchscreen with proximity sensors and gesture control, and a smaller touchscreen for the climate control settings.

And it would seemingly fit into the German automaker's strategy, shown by the arrival of the Atlas which was very specifically designed with the American market as its top priority.