Power Play… Sky secures majority of Premier League 2019-2022 broadcast rights
17:33, Feb 14, 2018
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Sky and BT have agreed a £4.464bn deal to show 160 Premier League matches a season from 2019 to 2022. It represents an increase on company's current bill of £7.6m per match and means a slightly weaker schedule as BT Sport now shows Saturday matches in the more popular 5.30pm slot.
The new TV deal sees Sky and BT swap their slots on Saturday, with Sky also landing the new batch of Saturday night games.
BT Sport bought the rights for GBP 295 million per season, and said it was in talks with the Premier League regarding the remaining rights.
BT will air games on Saturday lunchtimes from August 2019 and the company said that it "remained financially disciplined during this process".
Two packages to show 20 midweek matches are still to be sold, but experts say it is unlikely they will raise enough to top the previous rights deal.
BT has invested £895 million on 96 matches over three seasons, while Sky has stumped up £3.58 billion for 384 matches.
"We are extremely pleased that BT and Sky continue to view the Premier League and our clubs as such an important part of their offering", Premier League executive chairman Richard Scudamore said. Also paying more per game.
Sky has taken all of the other packages, including Package C which includes 24 games at 14:00 on Sunday and eight Saturday night games, kicking off at 19:45.
Both the outstanding packages allow for simultaneous live broadcast of matches - there are two rounds of fixtures in each package (20 games in each, 40 games in total). Sky has chosen to pay £1,193 million per annum under the terms of the new deal, down £199 million per annum, a 16% cost reduction per game versus the previous agreement.
He said: 'To have achieved this investment with two packages of live rights remaining to sell is an outcome that is testament to the excellent football competition delivered by the clubs.
"We continue to invest in content that our customers value and which complements our strategy to broaden our offer".
Beginning season 2019/2020, Sky Sports is set to broadcast 128 live Premier League matches for its United Kingdom audiences.
Premier League soccer has always been key to attract and retain TV and broadband subscribers and the cost of the United Kingdom rights has surged 30-fold over the past 25 years.
"Of course, the physical demands on players is not restricted to the top leagues, as we very well know given the festive period we've just had in non-league football".
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