What people are saying about the next-gen Apple TV

Then the Apple TV 4K may be the streaming device for you.

Still, this is a far more flexible approach, and one which is likely to go down particularly well with Apple TV fans. By adding support for 4K content, Apple joins competitors such as Roku in offering super-high definition quality for shows and films. Later this year, Apple plans to include Amazon Prime Video on its set-top box, and it will support 4K content from that service as well. "An "Apple person" with a nice TV and a yen for improved image quality".

The Apple TV 4K ships today. It's a 4K-ready version of the existing Apple TV, a hockey puck-sized box that plugs into your television, allowing you to access any movie or show you've bought through iTunes, as well as through streaming apps such as Netflix or Hulu. However, those who purchase the new set-top box will be limited in how they can enjoy 4K titles.

CNET also had some positive and negative feedback on the new Apple TV, but ultimately gave the new product an overall rating of 8.5 predicated on its display, features and performance.

The new addition stems from the online video streaming company's recent app update.

You've got yourself a fancy 4K TV, now it's time to get some 4K content on that bad boy.

"Yes, the $179 Apple TV 4K finally delivers gorgeous high fidelity video, but as usual, you're paying a premium for convenience and ease-of-use", Eadicicco wrote for TIME, Fortune's sister publication. Indeed, one of the longstanding complaints surrounding the Apple TV is that it costs significantly more than competing products that, more or less, provide the same exact functionality.