Chinese Umbrella-Share Startup Lost Almost 300000 Umbrellas
00:07, Jul 12, 2017
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The Verge suggests another problem, that "the startup apparently didn't provide enough information on how customers can return the umbrellas when they're done".
E Umbrella, an umbrella sharing startup that launched in China just three months ago, has reportedly lost most of its inventory. Why?
The idea was that customers could use an app to pay a 19 yuan (£2.20) deposit fee for an umbrella, then just 50 jiao every half hour to use it.
Each lost umbrella costs E Umbrella about RMB60 to replace, but the company still intends to add another 30 million over the next several months.
After seeing the launch of bike-sharing schemes across the country, the Shenzhen-based businessman said he "thought that everything on the street can now be shared".
It's a story that reminds us of Wukong Bicycles and 3Vbike, two bike-sharing companies who also lost all their bicycles. "Bikes can be parked anywhere, but with an umbrella you need railings or a fence to hang it on".
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