Starbucks hue- and flavor-shifting beverage won't last long

It says its Unicorn Frappuccino - a brightly-coloured confection of ice, mango syrup, "creme" and "sour blue drizzle" - changes colour when mixed.

I truly thought the Frappuccino® phase ended soon after the drinks debuted in the mid-90s, but one recent caffeine pit stop at a CT branch filled with teens made me realize the sugary drinks haven't gone anywhere-they've just.evolved.

This time it's a new blended beverage called "Unicorn Frappuccino" which will be available for only five days starting today through April 23 at participating stores.

Here's the thing about Starbucks' latest drink: If you don't like the color or flavor, just give it a stir.

For a bit of magic, the blended drink starts out purple, sweet and fruity. So pick your favorite blend, your sweetest teas, and your tangiest flavors on the Starbucks secret menu.


Starbucks is unveiling a new unicorn-themed drink.

"As a heritage brand, that is competing with smaller, artisanal, and more specialized beverage experiences, Starbucks is making a play at attracting generation Z and creating something that they will want to share", said Emily Kahn, a consultant at branding company Vivaldi.

And Twitter user "Mair" wrote: "Gutted that the Starbucks unicorn frappucino is a U.S. only thing, they look so cool:ccccc".

Earlier this month, Seattle-based Starbucks also introduced a "Pink Drink" made with coconut milk and topped with strawberries. According to a top-secret Starbucks insider, it's a white mocha cremé Frappuccino with mango and sour blue raspberry flavorings, with pink and blue sugar on top.

The oddball Starbucks drink came about as way to ride the unicorn food craze, a social media-fueled fad that involves decorating everything from toast to cupcakes in bright colors. Plus, is it possible to make a drink that is all about aesthetics taste good? That said, there are just as many reasons to check it out on social media instead. Some people have even speculated that the drink changes flavors while drinking it.


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