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In a new campaign spoofing the chain's sexy past (above), a fake CEO named "Carl Hardee Sr." comes storming in to take back the business from his irresponsible, playboy caricature of a son, by reminding him of the chain's humble roots of being the "pioneers of the great American burger". In it, the fictional Carl Hardee Sr. - played by "Nashville" actor Charles Esten - shows up to reclaim the company from his son, Carl Hardee Jr.
The brands' new tagline is "the great American burger" and instead focuses instead on quality and innovation in fast-food burgers.
CKE explained its change in direction with a film by longtime ad agency 72andSunny, which portrays a fictional Carl Hardee Sr. returning to company headquarters to retake the driver's seat. Restaurants will be remodeled into more upscale, contemporary spaces.
"You and I certainly may like the ads we've been running", Puzder, 66, told Stuart Varney on Fox Business on Thursday.
At the end of the spot, Carl Hardee Sr. gets into an American classic auto with his son. But "young, hungry guys aren't as affected by the racy ads with the swimsuit models because you can get a lot of that on the internet now".
"They've never really gotten credit for their quality, and we want that message to land with consumers", Jason Norcross, executive creative director and partner at 72andSunny, which created the campaign, told AdWeek.
These ads from the company have been severely criticized for objectifying women and with several boycott campaigns launched.
Puzder, a former St. Louis lawyer, withdrew as President Donald Trump's nominee for Labor Department secretary last month. Photos of disembodied lips, a naked woman with burgers covering her breasts, and women in bathing suits cover the walls. "Some of the product attributes got lost because people were too busy ogling girls".
Hardee's Introduce "No Antibiotics Ever" ChickenUSAgNet - 03/30/2017Carl's Jr. and Hardee's, the sister quick service restaurant chains, added to its all-natural arsenal with the introduction of the all-natural, charbroiled chicken fillet with no antibiotics ever.
His offensive I.Q.is extremely impressive and he constantly made the extra pass when his team needed it. However, there are just enough flaws to make him not a slam dunk pick for every team out there. "Yes.
Temperatures through this stretch seem fairly seasonable, with the exception of Friday when rain and east flow win out yet again. The Monday morning commute will be rainy and foggy, but temperatures will be warmer compared to Sunday .
Total inventories were at a record of almost 534 million barrels, the Energy Information Administration (EIA) said on Wednesday. As of 1602 GMT front month West Texas Intermediate crude oil futures were up by 1.59% to $49.11 per barrel on the ICE.
We hope there's more where this came from! "Purists may not want to hear it, but she's ideal at the conceptual side of the role". They are chasing down a mysterious cyber-terrorist who is hacking the minds of some of the city's most important people.
To fix the issue, dealers will install service kits which include a coolant level sensor with supporting hardware and software. Ford is issuing a safety compliance recall for approximately 548 2017 Ford F-450 and F-550 vehicles to replace the driveshaft.
The Council will meet again on March 31, and will finalise the rules and formats for the new indirect tax regime. Prime Minister Narendra Modi congratulated the countrymen on passing of GST Bill in Lok Sabha.
One thing is for sure, if Real Madrid want Hazard they will do everything possible to get him. "That's why he came". Despite their willingness to sell Hazard , Chelsea will still do what they can to convince the winger to stay.
Boykin threw his first career touchdown pass September 25 against San Francisco, the game in which Wilson got a high-ankle sprain. As TMZ notes, Boykin has been on probation stemming from a 2015 bar fight that he was involved in leading up to TCU's bowl game.
Louis, which played most of the game without center Paul Stastny after he was hit on the foot by a shot in the first period. Guentzel got up briefly before stumbling to the ice and did not return after being escorted immediately to the locker room.
In the second half, Brazil had the chance to make it 2-0 after a superb run by Neymar that ended in a controversial penalty. The win coupled with Uruguay's loss sends the Selecao' to Russian Federation with four games to spare.
Republicans have a majority in Congress, but the speaker and President Trump couldn't get together enough votes to pass it. But Priebus insisted that "there was no pre-planning here" and that Trump was doing Pirro "a favor" by promoting her show.
O'Rourke to Announce Cruz Challenge on Friday
Will Hurd, R-Helotes, demonstrated a talent for winning positive notice and using social media to engage a large audience. O'Rourke will reportedly make the announcement in his hometown of El Paso, which he has represented since 2013.
West Ham back Bilic despite 'tough season'
Then I talk about issues during the week. "We know we haven't been good enough, especially of late, and certainly we look forward to the Hull game", the 27-year-old Cresswell added.
Lance Stephenson Agrees To Deal To Return To Pacers
The Pacers haven't announced it yet, but reports say the team is set to sign Lance Stephenson in the near future. The Pacers still are battling for an Eastern Conference playoff bid as they now occupy the seventh seed.
Trump's promise on repealing health care law
Even before the decision to pull the health care bill, Republican lawmakers were anxious about the impact of a potential defeat. The President and Republican leaders agreed to pull the vote on Friday after it became apparent it would not get enough votes.
Trump blasts reporter over release of tax form
Needless to say, her attempt earned another round of criticism as viewers quickly called her out on Twitter . Instead, the return is important because it is simply "the first piece in the jigsaw", she explained.
Danny Blind fired as coach of Dutch football team
Luxembourg levelled after 34 minutes thanks to Aurelien Joachim's penalty, his country's first goal against France in 39 years. Following Saturday's damaging 2-0 World Cup qualification defeat to Bulgaria, Netherlands have sacked head coach Danny Blind.